Swoosh! Inside Nike
First in Thirst: How Gatorade Turned the Science of Sweat Into A Cultural Phenomenon
On the Ball: What You Can Learn About Business From America's Sports Leaders
Darren Rovell is a sports business reporter and analyst who currently works for ESPN.
Darren graduated cum laude from Northwestern University with a degree in sports administration. After getting his start as a writer for ESPN.com, he moved to CNBC, where he has anchored multiple documentaries including "Swoosh! Inside Nike," "Business Model: Inside the Sports Illustrated Swimsuit Issue," and "Behind the Counter: The Untold Story of Franchising."
He has since authored a book on sports business, "First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon."