Someone Is Donating $1 Every Time This Hashtag Is Used#peacerocks
And it benefits at-risk students in underserved schools, women who are survivors of domestic violence, and veterans with post-traumatic stress.
Here's a way to put your money where your hashtag is.
Fashion designer John Varvatos is donating $1 to the Ringo Starr Peace & Love Fund—which supports at-risk students in under served schools, women who are survivors of domestic violence, and veterans with post-traumatic stress—every time someone snaps and shares a selfie giving the peace sign and using the hashtag #peacerocks.
The campaign coincides with Varvatos' Fall/Winter 2014 collection, starring the legendary drummer for The Beatles himself—which is supported by this short film, featuring Starr along with fellow rock stars and celebrities.
In addition, fellow celebs—such as Guns N' Roses lead guitarist Slash, among others—have joined the cause.
Ringo Starr and Steven Tyler
Ringo, CNN's Don Lemon, and John Varvatos
Send your #peacerocks selfie to Twitter, Vine or Instagram and be featured in the John Varvatos feed. (Your profiles must be set as "public.")
Cover image credit: John Varvatos
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