Unsuspecting Moviegoers End Up in Clever "Don't Text & Drive" Ad

eyes on the road

Ogilvy Beijing staged this clever experiential stunt at a Hong Kong movie theater.

Jun 12, 2014 | 10:41 AM

These moviegoers won't probably text and drive ever again. 

Ogilvy Beijing created the cleverest texting and driving awareness campaign at a movie theater in Hong Kong. 

Along with Volkswagen, the Chinese ad agency staged the experiential stunt/PSA to illustrate the dangers of using your cell phone while driving. Unsuspecting moviegoers were shown a video of a vehicle driving down the road from the perspective of the driver, while a location-based transmitter sent a text message to all mobile phones in the theater. 

Check out the video to see how these moviegoers reacted to Volkswagen clever campaign.

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