Reese Witherspoon Unveils “Draper James” Lifestyle Company
The A-list actress is planning to open her first southern-inspired retail store in 2015.
The company—named “Draper James” in honor of her grandparents and southern background—will sell a wide range of lifestyle products in stores and online, including “bed and bath products, lingerie, handbags, kitchenware, fragrance and cosmetics, furniture, swimwear, pens, pencils, stationary, swaddling blankets, and even plastic storage containers."
An official description of the Draper James label reads, "This multi-channel lifestyle brand founded by Reese Witherspoon will emphasize her southern roots and personal style. The first store will open in 2015."
Reese wasted no time in getting started—five weeks ago, it was announced that she hired former C. Wonder president, Andrea Hyde, as her CEO.
Will Draper James be the next GOOP? Only time will tell. In the meantime, make sure to follow Reese on WhoSay for all the latest updates on her exciting new venture.
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