13 Things That Happened at SXSW

#SXSW14

South by Southwest 2014 kicked off with a bang.

Mar 10, 2014 | 12:14 PM

In case you missed it, this is happening right now in Austin. 

South by Southwest (SXSW), the set of film, music, and interactive festivals held between March 7th-16th in Austin, Texas, kicked off with a bang as the world's hottest musicians, filmmakers, and techpreneurs converged to share their latest projects. Scroll down to check out some of the most exciting moments (so far). To see what's ahead, click here.


1. Zac Efron attends premiere of "Neighbors" 


2. Jimmy Kimmel gets ready to host "Jimmy Kimmel Live," SXSW edition 


3. America Ferrera and director Diego Luna before the screening of "Cesar Chavez"  


4. Maisie Williams at the "Game of Thrones" exhibition 


5. Kristen Bell excited about the premiere of "Veronica Mars" 


6. Karen Gillan before the "Oculus" premiere
  


7. Mindy Kaling gets so Austin 
 

8. Jason Blum's keynote speech  


9. Ian Somerhalder gets one degree of separation away from Kevin Bacon


10. Jason Bateman roots for Jon Favreau 


11. Reagan Gomez shares her experience working in media  


12. Simon Helberg is pumped up


13. Jon Favreau loses his Instagram virginity  
  


BONUS: Alysia Reiner's extra early good bye  
 


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