Magic Johnson Back to Main
BORN: August 14, 1959
BIRTHPLACE: Lansing, Michigan
HEIGHT: 6'9"
Significant Other: Cookie Johnson
ON WHOSAY SINCE: Feb 5, 2011
HOMETOWN: Lansing, Michigan
CURRENT LOCATION: Los Angeles, California
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Earvin “Magic” Johnson has become the most powerful African-American businessman in
America. He is a Major League Baseball owner, an NBA Legend, a 2-Time Hall of Famer, an
Entrepreneur, a Philanthropist and a Motivational Speaker. The business mogul has
successfully parlayed his skills and tenacity on the court into the business world, propelling
his company to the status of #1 Brand in Urban America.

Today he is Chairman and CEO of Magic Johnson Enterprises (MJE), which provides high
quality products and services that focus primarily on ethnically diverse and underserved
urban communities through strategic alliances, investments, consulting and endorsements.
The conglomerate is comprised of multiple business entities and partnerships that include
Canyon Johnson, a $1 billion dollar real estate fund, Yucaipa Johnson, a $500 million dollar
private equity fund, ASPIRE, a new African-American television network, SodexoMAGIC,
Magic Airport Holdings, T.G.I.F. Friday’s Restaurant, Inner City Broadcasting Corporation,
Detroit Venture Partners, and Vibe Holdings, LLC - Mr. Johnson is the Chairman of the multi-
cultural media company that houses the Vibe, Uptown, and Soul Train brands.

Most noted for his unprecedented Starbucks partnership, which served as the catalyst for
redevelopment in urban communities and is literally the blueprint for Corporate America’s
engagement and success with urban consumers. In 2010, the savvy businessman divested his
Starbucks and Los Angeles Lakers shares in excess $100 million dollars. However, he will
continue to assist Starbucks with their community development initiatives and will remain
Vice President of the Los Angeles Lakers.

Mr. Johnson has also teamed up with Tim Leiweke of AEG in an effort to build a new stadium
and bring an NFL team back to Los Angeles as well as thousands of jobs to the city …The story
of Mr. Johnson and Larry Bird’s inspiring friendship and rivalry was presented in a theater
adaptation of “Magic & Bird” on Broadway in April 2012.

Mr. Johnson also serves as Chairman and Founder of the Magic Johnson Foundation, where
his unwavering commitment to transform Urban America continues through HIV/AIDS
Awareness & Prevention Programs, Community Empowerment Centers, and the Taylor
Michaels Scholarship Program. Celebrating 20 years of success, the Magic Johnson
Foundation has become one of the most recognizable philanthropic organizations around the

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